Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 2nd ed. , international edDescription: 450 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HC 79 .H53 M637M 2005 (Browse shelf(Opens below))	Available	200712270019

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Includes bibliographical references and indexes

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