Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson.

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Material type: Text

TextPublication details: Basingstoke : Palgrave Macmillan, 2013.Description: 184 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 R523T 2013 (Browse shelf(Opens below))	Available	2015000001328
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 R523T 2013 (Browse shelf(Opens below))	Available	2015000001861

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Includes bibliographical references and indexes.

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