Contemporary advertising / William F. Arens

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw Hill Irwin, c2002Edition: 8th edDescription: 614 p. : ill. (some col.) + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5821 A736C 2002 (Browse shelf(Opens below))	Available	200501070044

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Includes bibliographical references and indexes

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

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