Building brands & believers : how to connect with consumers using archetypes / Kent Wertime

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Material type: Text

TextPublication details: Singapore : Wiley, c2002Description: 267 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.3 W477B (Browse shelf(Opens below))	Available	200708280027

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Includes bibliographical refences and index

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