Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

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Material type: Text

TextPublication details: London : Routledge, 2009.Description: 267 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 H424B (Browse shelf(Opens below))	Available	201209120005
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 H424B (Browse shelf(Opens below))	Available	201209120006

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Includes bibliographical references and indexes

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