BU Library and Learning Space
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublisher: New Jersey : World Scientific, 2016Edition: Eighth editionDescription: 783 pages : illustrations (chiefly colour)ISBN:
  • 9781944659011
Subject(s): LOC classification:
  • HF5415.13 W577S 2016
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5415.13 W577S 2016 (Browse shelf(Opens below)) Available 2016000003955
Total holds: 0

Includes bibliographical references and indexes

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