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Advertising media planning /

Sissors, Jack Zanville 1919-2004

Advertising media planning / Jack Z. Sissors and Roger B. Baron - 6th ed. - Chicago, Ill. : McGraw-Hill, c2002 - 445 p. : ill.

Includes bibliographical references and index

ISBN: 0844215635

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING

LC Class. No.: HF5826.5 / S577A 2002

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