Advertising media planning / Jack Z. Sissors and Roger B. Baron

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Material type: Text

TextPublication details: Chicago, Ill. : McGraw-Hill, c2002Edition: 6th edDescription: 445 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5826.5 S577A 2002 (Browse shelf(Opens below))	Available	200305090110

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Includes bibliographical references and index

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