BU Library and Learning Space

Advertising media planning / (Record no. 197520)

MARC details
000 -LEADER
fixed length control field 00845nam0a22002530a04500
001 - CONTROL NUMBER
control field 000114701
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302051749.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2002 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844215635
035 ## - SYSTEM CONTROL NUMBER
System control number 2003003215
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number S577A 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Zanville
Dates associated with a name 1919-2004
9 (RLIN) 81844
245 10 - TITLE STATEMENT
Title Advertising media planning /
Statement of responsibility, etc. Jack Z. Sissors and Roger B. Baron
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, Ill. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent 445 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING MEDIA PLANNING
9 (RLIN) 25321
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baron, Roger B.
9 (RLIN) 81845
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A33069
Link information for field corresponding to 9XX field Jul 27 2005 10:41AM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5826.5 S577A 2002 200306060059 2019-04-23 2019-04-23 Books    
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23   HF5826.5 S577A 2002 200306060060 2019-04-23 2019-04-23 Books    
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-23 1 HF5826.5 S577A 2002 200305090110 2025-05-16 2019-04-23 Books 1 2019-10-30

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