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Normal view MARC view ISBD view

Creating passion brands : getting to the heart of branding /

Edwards, Helen 1965-

Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day - London : Kogan Page, c2005 - 244 p. : ill.

Includes bibliographical references and index

ISBN: 0749443707

Subjects--Topical Terms:
BRAND NAME PRODUCTS

LC Class. No.: HD69 .B7 / E382C

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