Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day

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Material type: Text

TextPublication details: London : Kogan Page, c2005Description: 244 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 E382C (Browse shelf(Opens below))	Available	200606080009

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Includes bibliographical references and index

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