BU Library and Learning Space

Creating passion brands : (Record no. 218346)

MARC details
000 -LEADER
fixed length control field 00916nam0a22002530a04500
001 - CONTROL NUMBER
control field 000141260
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302062515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2005 enk fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749443707
035 ## - SYSTEM CONTROL NUMBER
System control number 2006002218
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 .B7
Item number E382C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Edwards, Helen
Dates associated with a name 1965-
9 (RLIN) 111034
245 10 - TITLE STATEMENT
Title Creating passion brands :
Remainder of title getting to the heart of branding /
Statement of responsibility, etc. Helen Edwards, Derek Day
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2005
300 ## - PHYSICAL DESCRIPTION
Extent 244 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND NAME PRODUCTS
9 (RLIN) 11817
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, Derek
Dates associated with a name 1949-
9 (RLIN) 111035
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200606080009
p 1535.00
n BUR
r SID02 RONO20060189 ORDNO9
t 10
c 10
l B
h HD69 .B7
j 0
i E382C
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A39016
Link information for field corresponding to 9XX field Jun 14 2006 2:28PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HD69 .B7 E382C 200606080009 2025-05-13 2019-05-30 Books

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