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Brands laid bare : using market research for evidence-based brand management /

Ford, Kevin

Brands laid bare : using market research for evidence-based brand management / Kevin Ford - Chichester : Wiley, 2005 - 158 p. : ill.

Includes index

ISBN: 9780470012833

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT
MARKETING RESEARCH

LC Class. No.: HD69 .B7 / F672B

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