Brands laid bare : (Record no. 229583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000153927 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302070203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2005 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470012833 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2009001672 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | F672B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ford, Kevin |
| 9 (RLIN) | 126973 |
| 245 10 - TITLE STATEMENT | |
| Title | Brands laid bare : |
| Remainder of title | using market research for evidence-based brand management / |
| Statement of responsibility, etc. | Kevin Ford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 43291 |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 5148 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200905230129 |
| p | 2768.00 |
| n | BUR |
| r | SID02 RONO20090273 ORDNO3 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | F672B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Jun 2 2009 11:15AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | 1 | HD69 .B7 F672B | 200905230129 | 2019-11-06 | 2019-10-30 | 2019-05-30 | Books |
