Brands laid bare : using market research for evidence-based brand management / Kevin Ford

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Material type: Text

TextPublication details: Chichester : Wiley, 2005Description: 158 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 F672B (Browse shelf(Opens below))	Available	200905230129

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Includes index

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