The brand gym : a practical workout to gain and retain brand leadership /
Taylor, David, 1964-
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex : Wiley, 2010. - xiv, 239 p. : ill.
Spine title: The brandgym.
Includes bibliographical references and index.
9780470686195
Brand name products.
Product management.
HD69.B7 / T394B 2010
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex : Wiley, 2010. - xiv, 239 p. : ill.
Spine title: The brandgym.
Includes bibliographical references and index.
9780470686195
Brand name products.
Product management.
HD69.B7 / T394B 2010
