The brand gym : (Record no. 258075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 258075 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521115300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100312s2010 enka f b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470686195 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TH-BaBU |
| Transcribing agency | TH-BaBU |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | T394B 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Taylor, David, |
| Dates associated with a name | 1964- |
| 9 (RLIN) | 13964 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand gym : |
| Remainder of title | a practical workout to gain and retain brand leadership / |
| Statement of responsibility, etc. | David Taylor and David Nichols. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 239 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Spine title: The brandgym. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| Topical term or geographic name entry element | Product management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nichols, David, |
| Dates associated with a name | 1967- |
| 9 (RLIN) | 171267 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40063 |
| Link information for field corresponding to 9XX field | 20250520 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2025-05-21 | Purchase | HD69.B7 T394B 2010 | 201105070002 | 2025-05-21 | 2025-05-21 | Books |
