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The meaningful brand : how strong brands make more money /

Hollis, Nigel.

The meaningful brand : how strong brands make more money / Nigel Hollis, Chief Global Analyst, Millward Brown. - First edition - xiii, 225 pages

Includes bibliographical references and index.

ISBN: 9780230342262

LCCN: 2013008881

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Product management.

LC Class. No.: HD69.B7 / H644M

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The meaningful brand : how strong brands make more money /

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