The meaningful brand : (Record no. 258094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00839cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 258094 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250521133755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130314s2013 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013008881 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230342262 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TH-BaBU |
| Transcribing agency | TH-BaBU |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | H644M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollis, Nigel. |
| 9 (RLIN) | 131392 |
| 245 14 - TITLE STATEMENT | |
| Title | The meaningful brand : |
| Remainder of title | how strong brands make more money / |
| Statement of responsibility, etc. | Nigel Hollis, Chief Global Analyst, Millward Brown. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 225 pages |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| Topical term or geographic name entry element | Branding (Marketing) |
| Topical term or geographic name entry element | Product management. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40063 |
| Link information for field corresponding to 9XX field | 20250521 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2025-05-21 | Purchase | HD69 .B7 H644M | 201403210005 | 2025-05-21 | 2025-05-21 | Books |
