The meaningful brand : how strong brands make more money / Nigel Hollis, Chief Global Analyst, Millward Brown.

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Material type: Text

TextPublisher: New York, NY : Palgrave Macmillan, 2013Edition: First editionDescription: xiii, 225 pagesISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 H644M (Browse shelf(Opens below))	Available	201403210005

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Includes bibliographical references and index.

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