Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Pub. Co., c1993Description: 626 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 S453P (Browse shelf(Opens below))	Available	200309170036

Total holds: 0

Previous	No cover image available	No cover image available				No cover image available	No cover image available	Next
Previous	HF5415.13 S362M 1998 Marketing strategy : customers and competition	HF5415.13 S362M 1998 Marketing strategy : customers and competition	HF5415.13 S453P Principles of marketing : a global perspective /	HF5415.13 S453P Principles of marketing : a global perspective /	HF5415.13 S453P 1995 Principles of marketing : a global perspective /	HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market	HF5415.13 S726H 1998 How to prepare a marketing plan : a guide to reaching the consumer market	Next

Includes bibliographical references and index

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