Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2004Edition: 3rd edDescription: 404 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5837 P373A 2004 (Browse shelf(Opens below))	Available	200410220070

Total holds: 0

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Includes bibliographical references and index

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