Services marketing in asia : a case book / Jochen Wirtz, Christopher Lovelock

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2005Description: 454 p. : ill., mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9987 .A2 W577S (Browse shelf(Opens below))	Available	200610050059

Total holds: 0

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Previous	HD9981.5 L683P 2002 Principles of service marketing and management /	HD9981.5 L683P 2002 Principles of service marketing and management /	HD9987 .A2 S478 2005 Services marketing in Asia : managing people, technology, and strategy /	HD9987 .A2 W577S Services marketing in asia : a case book /	HD9987 .I42 D37S Strategic management of services : framework and cases /	HD9987.T52 ก125ก 2560 การพัฒนาความสามารถในการแข่งขันและศักยภาพการเข้าสู่ตลาดอาเซียนของภาคบริการไทย /	HD9987.T52 ก125ก 2560 การพัฒนาความสามารถในการแข่งขันและศักยภาพการเข้าสู่ตลาดอาเซียนของภาคบริการไทย /	Next

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