The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2008Description: 254 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 H644G (Browse shelf(Opens below))	Available	201006210007

Total holds: 0

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Previous	HD69.B7 H424B 2016 Brand Management : Research, theory and practice. /	HD69 .B7 H424W What is branding? /	HD69.B7 H424W 2010 What is branding? /	HD 69 .B7 H644G The global brand : how to create and develop lasting brand value in the world market /	HD69 .B7 H644M The meaningful brand : how strong brands make more money /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	Next

Includes bibliographical references and index

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