Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business

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TextPublisher: Boston : Pearson, 2015Edition: Eighth edition, Global editionDescription: 496 pages : color illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.129 P345M 2015 (Browse shelf(Opens below))	Available	2016000003937

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Previous	HF5415.129 F743C The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit	HF5415.129 M374 2001 Marketing channels /	HF5415.129 M374 2006 Marketing channels /	HF5415.129 P345M 2015 Marketing channel strategy /	HF5415.129 P345M 2016 Marketing channel strategy /	HF5415.129 P345M 2016 Marketing channel strategy /	HF5415.129 P345M 2016 Marketing channel strategy /	Next

Includes bibliographical references and indexes

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions

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