Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.
Material type:
- text
- unmediated
- volume
- 9781119308065
- HF5415.1255 P374B 2016
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5415.1255 P374B 2016 (Browse shelf(Opens below)) | Available | 2017000001111 |
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HF 5415.1255 M667S 60-minute brand strategist : the essential brand book for marketing professionals / | HF 5415.1255 N524B Brandstorm : surviving and thriving in the new consumer-led marketplace / | HF 5415.1255 N524B Brandstorm : surviving and thriving in the new consumer-led marketplace / | HF5415.1255 P374B 2016 Brand admiration : building a business people love / | HF 5415.1255 R673C Convergence marketing : combining brand and direct for unprecedented profits / | HF 5415.1255 R673C Convergence marketing : combining brand and direct for unprecedented profits / | HF 5415.1255 R673C Convergence marketing : combining brand and direct for unprecedented profits / |
Includes bibliographical references and index.
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