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Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson, 2013
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.123 F544M 2013, ...

Marketing communications strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y473M.

Integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1994
Availability: No items available.

Marketing communication [electronic resource] : principles and practice / Richard J. Varey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Routledge, 2002
Online resources:
Availability: No items available.

Integrated marketing communications in advertising and promotion / Terence A. Shimp by
Edition: 7th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S545I 2007.

Strategic integrated marketing communication : theory and practice / Larry Percy by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, 2008
Other title:
  • Strategic integrated marketing communications
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 P472S.

Political marketing and communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : John Libbey, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: JF2112 .C3 M327P.

Promotion management & marketing communications by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Dryden Press, 1993
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S545P 1993.

Introduction to advertising and promotion : an integrated marketing communications prespective by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Irwin, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 B442I 1995.

Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C568I 2004.

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : AMACOM, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 K444B.

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente by
Edition: 4th ed. , international student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2006
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5837 P373A 2006.

Creative marketing communications : a practical guide to planning, skills and techniques by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 Y324C 2001.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
Edition: 3rd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C568I 2007.

Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2015
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 E234M 2015.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5837 P373A 2004.

Marketing communications : an integrated approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S647M.

Marketing communications / Colin J. Coulson-Thomas by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Heinemann, 1985
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 C684M.

IMC : an integrated marketing communications exercise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College, 1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 J342I.

Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. : Dryden Press, c2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 S545A 2000.

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