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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Palgrave Macmillan, 2008
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD 69 .B7 H644G.

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The meaningful brand : how strong brands make more money / Nigel Hollis, Chief Global Analyst, Millward Brown. by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 H644M.

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