Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

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Your search returned 35 results.

Results
		Image from Amazon.com	Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. by Kazanjian, Kirk Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Crown Business, c2013 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.5 K392D. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by Zichermann, Gabe Linder, Joselin Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.525 Z523G. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor by Winsor, John, 1959- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : Dearborn Trade, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.15 W567B. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff by Passikoff, Robert, 1948- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.525 P377P. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Creating brand loyalty : the management of power positioning and really great advertising by Czerniawski, Richard D Maloney, Michael W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 1999 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF6161 .B4 C937C. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The Hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwish. by Krevolin, Richard W, 1964- [author] Beckwish, Harry [author of forword] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Wayne, N.J. : Career Press ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 K738H 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships by Bergeron, Bryan P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : McGraw-Hill, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.525 B473E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The tao of loyalty : winning with employees / Ajit Rao by Rao, Ajit, 1962- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New Delhi : Response, 2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5549 R36T. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by Vincent, Laurence Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : AMACOM, c2012 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415.1255 V562B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Why customers come back [electronic resource] : how to create lasting customer loyalty / Manzie R. Lawfer. by Lawfer, Manzie R, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Franklin Lakes, NJ : Career Press, c2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley. by Frawley, Andrew Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, New Jersey : Wiley, c2015 Other title: Igniting customer connections : fire up your company's growth by multiplying customer experience and engagement Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 F728I 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships / Daniel Lafreniere. by Lafreniere, Daniel [author.] Edition: First Edition Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge/Productivity Press Book, 2020 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Brand failures [electronic resource] / Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph by Joseph, Jim, 1963- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : AMACOM, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.1255 J673E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Seven power strategies for building customer loyalty by Timm, Paul R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : AMACOM, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 T555S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Exceptional service, exceptional profit : the secrets of building a five-star customer service organization / Leonardo Inghilleri and Micah Solomon ; foreword by Horst Schulze. by Inghilleri, Leonardo Solomon, Micah Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : AMACOM, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 I533E. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The culting of brands : when customers become true believers / Douglas Atkin by Atkin, Douglas Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Portfolio, 2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 A844C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Capturing customers' hearts : leave your competition to chase their pockets / Brian Clegg by Clegg, Brian Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Financial Times/Prentice Hall, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C533C. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Who stole my customer?? : winning strategies for creating and sustaining customer loyalty / Harvey Thompson by Thompson, Harvey Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.525 T465W. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen by McEwen, William J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Gallup Press, 2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.32 M323M. Place hold Save to lists Add to cart (remove)