BU Library and Learning Space

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Marketing research : an applied approach by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1991
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 K566M 1991.

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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss by Series: Market research in practice series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C667.

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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2009
Availability: Items available for loan: BU Library and Learning Space (2)Call number: HD 69 .B7 H424B, ...

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Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd. by Series: Routledge research in political communication ; 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: JF2112.P8 G562.

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Brands laid bare : using market research for evidence-based brand management / Kevin Ford by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69 .B7 F672B.

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Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre. by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : Routledge, 2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD69.B7 H424B 2016.

Category management : positioning your organization to win by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5429 C373.

Management information for marketing and sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinmann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H563M.

A managerial introduction to marketing by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1976
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S728M 1976.

Marketing intelligence : discover what your customers really want and what your competitors are up to by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Bussiness One Irwin, 1992
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 S284M.

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Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publisher: Charlottesville, Va. : Darden Business Publishing, 2021
Online resources:
Availability: No items available.

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Sales forecasting management / John T. Mentzer & Carol C. Bienstock by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : Sage, c1998
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.2 M467S.

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The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Boston, Mass. : Harvard Business Review Press, ©2016
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 S933A 2016.

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The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. by
Material type: Text Text; Format: print ; Literary form: ; Audience: Specialized;
Publication details: New York, N.Y. : McGraw Hill Education, c2014
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 H356U 2014.

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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel by Series: Financial Times Prentice Hall books
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.153 C332C.

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Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : FT Press, c2013
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.153 C332C 2013.

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A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2007
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 K563M.

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Inside the Minds : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands [electronic resource] Series: Inside the Minds
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Eagan, Minn.] : Aspatore Books, 2001
Online resources:
Availability: No items available.

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Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : KoganPage, 2015
Availability: Not available: Checked out (1).

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