BU Library and Learning Space

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Relationship marketing : exploring relational strategies in marketing / John Egan by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: No items available.

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Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 G855T 2002.

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UnMarketing : stop marketing. start engaging / Scott Stratten by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 S772U.

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Marketing channels : a relationship management approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 P447M.

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Customer communications in marketing 2004-2005 / Maggie Jones and Alison Cheeseman by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam : Elsevier, 2004
Other title:
  • CIM coursebook : customer communications in marketing 2004-2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5718 J663C 2004.

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill, 1997
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 N483N.

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Relationship marketing / Mark Godson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford Univ. Press, 2009
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 G627R.

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Customer-centric marketing : building relationships, creating advocates, and influence your customer / Aldo Cundari. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Copyright date: Hoboken, N.J. : Wiley, ©2015
Availability: Not available: Checked out (1).

Customer relationship marketing : get to know your customers and win their loyalty by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 S766C 2000.

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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed. , international ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.129 P447M 2002.

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Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2003
Other title:
  • Up close and personal? : customer relationship marketing @ work
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 U624 2003.

Relationship marketing for competitive advantage : winning and keeping customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 R442.

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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Sydney : McGraw-Hill, c2004
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 B377L.

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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2007
Availability: No items available.

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The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, N.Y. : Routledge, 2012
Other title:
  • FourA's of marketing creating value for customers, companies and society
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 S537F 2012.

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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 C474R.

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Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall by Series: McGraw-Hill/Irwin series in marketing
Edition: International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5438.25 J636R 2005.

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Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5415.55 F833B.

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The customer marketing method : how to implement and profit from customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Free Press, 2000
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.5 C877C.

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Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2002
Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.55 V373R.

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