Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe

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Material type: Text

TextPublication details: Hoboken, N.J. : An Adweek Book, c2005Description: 284 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 J333L (Browse shelf(Opens below))	Available	200607270157

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