Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo

By:

Okonkwo, Uche

Material type: Text

TextPublisher: Basingstoke : Palgrave Macmillan, 2007Description: xx, 332 pages : illustrations (some color)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780230521674

Subject(s):

LOC classification:

HD9940.A2 O366L

Contents:

Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9940.A2 O366L (Browse shelf(Opens below))	Available	201105070005

Total holds: 0

Includes bibliographical references and index

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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo

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