Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
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📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 63 results.

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		Image from Amazon.com	การบริหารการตลาด by Philip Kotler Material type: Text; Format: print ; Literary form: Not fiction Publication details: เอ็กซเปอร์เน็ทบุ็คส์ Online resources: View online Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Kotler on marketing : how to create, win, and dominate markets / Philip Kotler by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : Free Press, c1999 Availability: Items available for loan: BU Library and Learning Space (3)Call number: HF5415.13 K674K, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management / Philip Kotler by Kotler, Philip Edition: 11th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management / Philip Kotler by Kotler, Philip Series: CRC series : modern mechanics and mathematics ; 2 Edition: Milennium ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall International, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Ten deadly marketing sins : signs and solutions / Philip Kotler by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674T. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Marketing management : analysis, planning, and control / Philip Kotler by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1967 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing management : analysis, planning, implementation, and control / Philip Kotler by Kotler, Philip Series: The Prentice Hall international series in marketing Edition: 9th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 K674M 1997. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5415 K674M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of marketing / Philip Kotler ... [et al.] by Kotler, Philip Edition: European ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Prentice Hall, c1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 P746 1996. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing Asian places : attracting investment, industry, and tourism to cities, states and nations / Philip Kotler ... [et al.] by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC415 .I53 M374. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases / Philip Kotler ... [et al.] by Kotler, Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Prentice Hall, 2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.12 .A78 R473. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Marketing : an introduction / Gary Armstrong, Philip Kotler. by Armstrong, Gary (Gary M.) Kotler, Philip Edition: Twelfth edition, global edition Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Pearson, ©2015 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 A757M 2015. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing : an introduction / Philip Kotler, Gary Armstrong by Kotler, Philip Armstrong, Gary Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1993 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip Armstrong, Gary Edition: 10th ed. , international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff by Kotler, Philip Scheff, Joanne Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : Harvard Business School Press, c1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: PN 1590 .M27 K674S. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [author.] Armstrong, Gary (Gary M.) [author.] Edition: 16e, global edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston : Pearson, [2016] Availability: Items available for loan: BU Library and Learning Space (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip Armstrong, Gary Edition: 11th ed. , Pearson international ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K674P 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Winning global markets : how businesses invest and prosper in the world's high-growth cities / Philip Kotler, Milton Kotler. by Kotler, Philip Kotler, Milton Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 K674W 2014. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Repositioning Asia : from bubble to sustainable economy / Philip Kotler, Hermawan Kartajaya by Kotler, Philip Kartajaya, Hermawan, 1947- Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Singapore : Wiley, 2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HC412 K674R. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing : an introduction / Gary Armstrong, Philip Kotler by Armstrong, Gary Kotler, Philip Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415 A757M 2000. Found in Open Library: Place hold Save to lists Add to cart (remove)