Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2009.Description: 187 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 R673C (Browse shelf(Opens below))	Available	201303070029
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 R673C (Browse shelf(Opens below))	Available	201303070030

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