Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

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TextPublication details: New Yorw : Routledge, 2013.Edition: 3rd edDescription: xii, 867 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 W447S 2013 (Browse shelf(Opens below))	Available	2016000005035

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Includes bibliographical references and index.

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