Advertising media planning / Jack Z. Sissors and Roger B. Baron

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Material type: Text

TextPublication details: Chicago, Ill. : McGraw-Hill, c2002Edition: 6th edDescription: 445 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5826.5 S577A 2002 (Browse shelf(Opens below))	Available	200305090110

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Previous	HF 5826.5 K444A 2012 Advertising media planning : a brand management approach /	HF5826.5 K444A 2023 Advertising media planning : a brand management approach /	HF5826.5 S577A 2002 Advertising media planning /	HF5826.5 S577A 2002 Advertising media planning /	HF5826.5 S577A 2002 Advertising media planning /	HF 5826.5 S577A 2010 Advertising media planning /	HF5826.5 T874A 1997 Advertising media sourcebook	Next

Includes bibliographical references and index

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