The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

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Material type: Text

TextPublication details: Chichester, West Sussex : Wiley, 2010.Edition: 2nd edDescription: xiv, 239 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 T394B 2010 (Browse shelf(Opens below))	Available	201105070002

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Previous	HD69 .B7 T34K Killer differentiators : 13 strategies to grow your brand /	HD69 .B7 T34T Transforming your business into a brand : the 10 rules of branding /	HD69 .B7 T394B Brand vision : how to energize your team to drive business growth /	HD69.B7 T394B 2010 The brand gym : a practical workout to gain and retain brand leadership /	HD69 .B7 T456A Advanced brand management : from vision to valuation /	HD69 .B7 T456A Advanced brand management : from vision to valuation /	HD69 .B7 T456A Advanced brand management : from vision to valuation /	Next

Includes bibliographical references and index.

Spine title: The brandgym.

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