Data Collection and Privacy Policies

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BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Your search returned 18 results.

Results
			Image marketing : using public perceptions to attain business objectives by Marconi, Joe Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD59.2 M372I. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing scales handbook : a compilation of multi-item measures volume III / Gordon C. Bruner II, Paul J. Hensel by Bruner II, Gordon C James, Karen E Hensel, Paul J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : American Marketing Association, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Strategies for implementing integrated marketing communications by Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 P472S. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Volume IV / Gordon C. Bruner II, Paul J. Hensel, Karen E. James by Bruner II, Gordon C Hensel, Paul J James, Karen E Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : American Marketing Association, c2005 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Dictionary of marketing terms by Bennett, Peter D., ed Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1996 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF5414 D527 1996. Save to lists Add to cart (remove)
		Image from Amazon.com	Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel by Bruner II, Gordon C Hensel, Paul J Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : American Marketing Association, 1992 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.3 B786M. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Developing, implementing, & managing an effective marketing plan by Goetsch, Hal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1994 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.13 G637D. Place hold Save to lists Add to cart (remove)
			AMA handbook for managing business to business marketing communications by De Bonis, J. Nicholas Peterson, Roger S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1263 D426A. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Libraries, mission & marketing [electronic resource] : writing mission statements that work / Linda K. Wallace. by Wallace, Linda K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : American Library Association, c2004 Other title: Libraries, mission and marketing Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / Geoffrey Colon ; foreword by Gemma Craven. by Colon, Geoffrey [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : American Management Association (AMACOM), 2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.1255 C646D 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Be a network marketing leader : build a community to build your empire / Mary Christensen. by Christensen, Mary [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: New York, N.Y. : AMACOM--American Management Association, ©2016 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 C474B 2016. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Buy this book! : understanding advertising and getting the most out of your advertising dollar by Marwah, Raj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1991 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 M378B. Found in Open Library: Place hold Save to lists Add to cart (remove)
			AMA complete guide to small business advertising by Vitale, Jo, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5823 V572A. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. by Boyer, Kenneth Karel, 1967- Frohlich, Markham T Hult, G. Tomas M Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2005 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	How to measure service quality & customer satisfaction : the informal field guide for tools and techniques by Chakrapani, Chuck Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1998 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	The ultimate digital library [electronic resource] : where the new information players meet / Andrew K. Pace. by Pace, Andrew K Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Library Association, 2003 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
			Innovation : leadership strategies for the competitive edge by Kuczmarski, Thomas D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : American Marketing Association, 1996 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HD53 K829I. Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Your successful sales career [electronic resource] / Brian Azar, with Len Foley. by Azar, Brian Foley, Len Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, American Management Association, c2004 Online resources: Electronic Resources Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)