Data Collection and Privacy Policies

BU Library uses cookie or similar technologies to enhance your browsing experience as follows:

🍪 What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

📶 Use of Google Analytics

BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

Pages visited
Time spent on the site
Device type and browser
General geographic location (not precise)

How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
Identify popular resources and services
Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

Essential

Essential cookies

Analytics

Google Analytics

Your search returned 28 results.

Results
			Essentials of media planning : a marketing viewpoint by Barban, Arnold M Cristol, Steven M Kopec, Frank J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1993 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 B372E 1993. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning / Jack Z. Sissors and Roger B. Baron by Sissors, Jack Zanville, 1919-2004 Baron, Roger B Edition: 7th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2010 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 S577A 2010. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning / Jack Z. Sissors and Roger B. Baron by Sissors, Jack Zanville, 1919-2004 Baron, Roger B Edition: 6th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Chicago, Ill. : McGraw-Hill, c2002 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 S577A 2002. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2004 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek by Surmanek, Jim Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York, N.Y. : McGraw-Hill, c2004 Availability: Items available for reference: BU Library and Learning Space: Not for loan (1)Call number: REF HF5826.5 S975A. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by Kelley, Larry D, 1955- Jugenheimer, Donald W Sheehan, Kim Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2012 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 K444A 2012. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Local cover image Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley [and three others] ; with Donald W. Jugenheimer by Kelley, Larry D, 1955- [author.] Sheehan, Kim Bartel, 1958- [author.] Dobias, Lisa [author.] Koranda, David E [author.] Jugenheimer, Donald W [author.] Edition: Fifth edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Routledge, 2023 Availability: Not available: Checked out (1). Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz by Katz, Helen E Series: LEA's communication series Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K379M 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF 5826.5 K444A 2008. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Association of National Advertisers guide to media management by Zeltner, Herbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Association of National Advertisers, 1995 Other title: ANA guide to media management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 Z447A. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder by Calder, Bobby J [ed.] Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2008 Other title: Kellogg on advertising and media : the Kellogg School of Management Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 K444. Found in Open Library: Place hold Save to lists Add to cart (remove)
			Advertising media sourcebook by Turk, Peter B Jugenheimer, Donald W Barban, Arnold M Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1997 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5826.5 T874A 1997. Place hold Save to lists Add to cart (remove)
			Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more by Eicoff, Alvin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business, 1995 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.126 E326D. Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch by Block, Martin P Schultz, Don E BIGresearch (Firm) Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Worthington, Ohio : Prosper , c2009 Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF5822 B562M, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2003 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 O384A 2003. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 4th ed. , international student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : Thomson/South-Western, c2006 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5821 O384A 2006. Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 5th ed. , international student ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Australia : South-Western Cengage Learning, c2009 Other title: Advertising & integrated brand promotion Availability: No items available. Found in Open Library: Save to lists Add to cart (remove)
		Image from Amazon.com	Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Pedro Eloy. by Eloy, Pedro Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [S.l. : s.n.], c2011 Other title: Buy me! : swaying minds and influencing behaviours through mainstream advertising Availability: Items available for loan: BU Library and Learning Space (2)Call number: HF 5823 E469B, ... Found in Open Library: Place hold Save to lists Add to cart (remove)
		Image from Amazon.com	Integrated marketing communications by Pickton, David Broderick, Amanda Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow : Financial Times Prentice Hall, 2001 Availability: Items available for loan: BU Library and Learning Space (1)Call number: HF5415.123 P524I. Found in Open Library: Place hold Save to lists Add to cart (remove)